Holden Kia Norwich will be refurbished to reflect Kia’s latest brand evolution and style which was introduced at the start of 2021.
Work will begin in mid-November and the showroom will reopen in February. Holden Kia will be open for business as usual throughout the refit.
Martyn Webb, Holden Group MD said: “This is a once-in-a-generation refit that truly showcases the Kia brand for our customers. The transformation will mark a new era for Kia and Holden Kia Norwich.”
Kia has designed the ‘Kia Store’ to transform the look and feel of dealerships. Two distinct zones will separate the showroom, a ‘customer zone’ and a ‘display zone’. showcasing the latest Kia models.
These two main areas will be divided by a distinctive red thin lighting feature to visually separate the zones with a constant soft warm hue.
The Kia ‘Showcase’ interactive system will offer customers the opportunity to take an in-depth virtual tour of any Kia model. ‘Showcase’ will allow customers to experience a car’s different grades and colours via a 360-degree configurator.
Customers can view a car from every angle, open the doors to explore the interior and add key accessories. ‘Showcase’ will include a video library introducing and explaining some of the more detailed in-vehicle technologies, including Kia’s electrified powertrains.
Darren Anderson, GM at Holden Kia Norwich, said: “We’re looking forward to welcoming both new and existing customers to visit the showroom in February, when they will be able to take a tour of the latest models and experience our all-new store.”