Lithia UK has signed a deal to push non profile part-exchange vehicles through BCA.
Lithia Motors Inc is the third largest automotive group in the USA and one of the largest Groups in the United Kingdom.
Lithia operates circa 200 dealerships in the UK having bought Pendragon (£3.6bn-turnover). Jardine (£1.8bn) and Arden Maidstone (£81.6m)
BCA owner Constellation Automotive Group is the largest vertically integrated digital marketplace in Europe, owning WeBuyAnyCar, cinch and Marshall Motor Group.
Lithia Motors Group UK CEO Neil Williamson said: “BCA delivers a range of innovative remarketing programmes that maximise digital engagement and generate the best possible buying power for our stock.
“BCA’s logistics network, auction footprint and sales capability represents the most efficient volume vehicle remarketing model serving the UK used vehicle sector.”
Constellation executive chairman Avril Palmer-Baunack said: “We are delighted that BCA has been awarded this exclusive remarketing partnership with Lithia Motors Group UK until 2029 and that they have trusted and invested in our partnership with their new consolidated UK group of companies and leadership.”