Omoda and Jaecoo franchised dealers will benefit from CitNOW Group’s integrated CRM to manage all customer showroom activity delivered through its Dealerweb platform.
CitNOW Insights will allow retailers to make data-driven decisions that enhance operations and profitability.
Victor Zhang, Executive Vice President of OMODA&JAECOO UK, said: “We have strong growth plans for the UK, supported by an expanding retail network that will provide customers with a dynamic and engaging sales environment that will not only showcase our products, but also elevate the entire purchasing process.
“With a proven track record of delivering industry-leading digital sales, aftersales and data solutions to more than 40 car manufacturers, CitNOW Group was the natural choice to offer our retail partners the support they need and our customers the very best experience to build long-lasting relationships.”
The brands will make use of fully integrated digital infrastructure, enabled by CitNOW Group’s software and integration expertise. This will ensure immediate and consistent communications across all channels and digital platforms.
Boris Huard, CEO at CitNOW Group, said: “We are proud of our innovation and technical excellence and delighted to be part of establishing OMODA&JAECOO’s UK presence.
“We thank the brand for partnering with CitNOW Group; as a new entrant to Europe and the UK, it presents a great opportunity for us to demonstrate how we can help OEMs introduce best practices right from the start.
“We have a strong track record in helping retailers deliver a seamless and streamlined customer experience, creating memorable customer moments that drive loyalty and long-term relationships.”